Ego is really just fear.
A fear that we aren't enough and so we seek attention and approval from others to try and feel superior and better about ourselves.
The world needs less ego.
Be the change. Start with yourself
Starve your ego, feed your soul.
A boy from Ireland, and a girl form New Zealand, we didn't start with wanting to create a brand. We wanted to promote a message. To light up and lighten up, to live more form our hearts and less from our egos, and to live in a world where people are less self absorbed. That's just more fun and real. We reject the concept of VIP. Everyone is very important, and as important as everyone else. Everyone is equal. Different but equal, and everything is interconnected.
We're against ostentatious displays, greed, showing off, boasting, selfishness, the fake and superficial. We're for authenticity, timeless wisdom, getting outside and connecting with nature, being real and with an awareness of the oneness of life. Less separate, less hierarchy. Less Ego is about growing, shining your light and being a better human. Better for you, better for everyone. That’s why we started. Keeping it real and keeping it true. Starving our egos, feeding our souls and keeping our heads out of our a-holes.
"The more you're living from your ego, the more your life will feel empty and superficial. For depth and fulfilment you have to live from your soul, from your heart. Light up and lighten up. It's better for you, and better for everyone."
Join our community spreading the word and living the message
